Sunday, March 13, 2011

What's your most important project?

We are at a time in the world of austerity where the businesses that have survived so far may well be well positioned for the future..if you've survived this far then the chances are that you have a business that can carry on surviving in lean times.

But what is it that is helping you manage now? 

Is it one client or service? Or maybe you have a business that actually benefits from the recession? Yes, there are some (debt collection agencies are having their best years right now).

So what is your most important project? Is it the one that is keeping your business going? Is it taking all your energy and time? Survival is key of course...but does suvivability have a shelf-life? What happens when that project comes to an end? What happens if circumstances change?

At what stage should you think about moving from surviving to growth and comfort? Do those opportunities exist for you?

Is it time to think that your most important project is the next one?

When you are spending 100% of your time on your current business commitments, looking for and developing new opportunities may not get to the top of your immediate priorities. How to write a proposal when you have no time> But it is vital to the long-term success of your business.

That's why if you want your business to be in position to continue to survive the next project is vital. If you are smoving towards the end of your current commitments the next project is the most important thing you should be working on in your business.

And a quality proposal is one of the key tools that you can use to generate new business. Think about the Learn to Write Proposals persuasion formula:

solution + evidence + value = persuasion

Those current projects should help you define your current solution capability as well as providing evidnce of your ability to deliver. If your business is surviving, then let's assume you offer good value. So you should have a persuasive offering to new and existing clients when you write a business proposal.

Learn to Write Proposals helps you identify key proposal elements, structure your proposal and demonstrate value. We can help you and your team learn how to develop compelling written sales messages. And importantly our tools help you save time so that you can create powerful proposals that help you win new business without losing compromise your current project deliverables.