Tuesday, February 2, 2010

Taking pride in writing a business proposal well

I mentioned recently about a couple of posts from Seth Godin...here's the second. Her reminded me of a quote from Martin Luther King Jr.:

“If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.’”

And this is the case when writing a business proposal. Why do the minimum? Why respond lazily with cut and paste from an old proposal? Why rush and make zero effort to explain to the client why they should choose you?

Whether you are writing a two-page letter proposal; whether you are responding to a complex request for proposal (RFP) or invitation to tender (ITT); whether you are using a proposal template or sending a proposition in an email...there's no reason why you shouldn't make the effort to do your job well.

Making the effort will be rewarded. It's a better proposal. It's a happier client. It will get you more business. That's why Learn to Write Proposals give you tools, training and heko to empower you to create better proposals that you can be proud of.

Have a question about how to make a better proposal? Why not ask it in our forum?
Need to write a proposal and don't know where to start? Try a proposal template pack?
Want formal training and to get a certificate for your training records? Take out a lifetime memmbership or subscription?